Month: December 2018

Tips For Qualifying SEO Companies

If you are planning to hire a search engine optimization company, you’ll find that there are thousands of companies willing to fight for your business. Search engine optimization done in the right manner has the potential to transform a business, but unfortunately, this industry also attracts its fair share of scammers. Since no specific regulatory body exists to check the advertising claims made by SEO companies, it is the responsibility of individual businesses to research the competency and experience of different companies to choose the right one for their specific requirements. Here is what you need to do to qualify SEO companies.

The most relevant thing that matters in this industry is the results achieved by an agency. Anybody can make tall claims regarding their tactics but the only thing that matters at the end of the day is the results they have achieved for their clients. When it comes to results, there is a difference between short-term results and long-term rankings.

There are ways to manipulate search algorithms to achieve good rankings for a short period. However, sophisticated search engine algorithms do not allow such web pages to remain at the top of search results for a long time. Such web pages are thrown out of the index after just a few days or a few weeks. When you are checking results, it is essential for you to focus on the long-term results or long-term rankings.

An agency that attempts to hide the ranking results they have achieved for some of their other clients is not worth your time. When you’re researching agencies, it is crucial for you to focus only on agencies that are willing to share the results obtained by them for some of their existing clients.

Another important thing that matters is the number of people working at the agency. Since anybody can start their agency, there are thousands of self proclaimed SEO experts that are run by a one or two person team. There is nothing wrong with such agencies, but you should only go with them if you are unable to find a well-staffed agency. You do not want to be left hanging behind in case that one individual decides to shut down his business one day and you have to start from scratch again. So, try to find agencies that are well staffed and have many experienced professionals to take over in case your specific account manager leaves the company.

Overall, these are some of the relevant parameters you should carefully consider when qualifying SEO companies.…

The SEO Trends For 2019

Does the SEO bug bite you? Search engine optimization is such a dynamic industry as changes take place on a regular basis in this industry and professionals need to optimize their strategies regularly to keep pace with the changes being brought about by Google. If you take a look at the financial statements of Google, you’ll find that they continue to spend billions of dollars on research to make the search results more user-friendly and more useful. If you are an SEO professional, here is what you need to keep your eye on for 2019.

SEO Trends for 2019

Google has already announced mobile first indexing which merely means that the mobile version is the first version. If you already haven’t paid attention to the mobile version of your website, do it right now otherwise you’re going to get left behind. The best way to make sure that your site is properly optimized for mobile users is to crawl it with the help of a mobile bot. There are several such software solutions available online that allow you to search for any issues.

There has been a lot of speculation that mentions of a brand are also taken into account by Google for rankings. Even though Google has made no such statement, some of the anecdotal evidence based on the research done by several professionals in the industry suggests that brand mentions are indeed a ranking factor. Therefore, you should also focus on getting as much brand mentions on a variety of platforms as possible to increase your rankings.

Google has always maintained that it intends to become an answer engine instead of remaining a search engine and inclusion of brand mentions in the algorithm is a step towards that. Google has also been trying to weave its algorithms away from its heavy dependence on links from other domains, and brand mentions can help them achieve that. So, try to focus on getting brand mentions and do not rely only on links from other strong domains.

Content has always been one of the most important factors though some spammers have been able to manipulate this factor by using various tactics. Thankfully, Google has invested a lot of money in making sure that poorly written content no longer ranks high on the search engine result pages. This trend is likely to become stronger. Therefore, the best way for you to get high rankings in 2019 and beyond that is to focus on the quality of your content. The length of the content also matters. So, try to write articles that include a lot of useful information for the end user.

The share of voice search has been rising consistently. Even though it has not overtaken the traditional method of searching but it will reach there, and you should be prepared once this finally happens. So, start preparing your website for voice search and get a leg up on your competition.

Overall, search engine optimization is likely to be as lively and as full of surprises in 2019 as it has been for the past several years. So, be prepared for some new surprises and keep your focus on the end user as is the best way to optimize your website.…

Step By Step SEO Analysis

Search engine optimization is always changing, but the basics of search engine optimization have remained the same. Whenever you start a new SEO campaign, it is crucial for you to go back to the basics and do a step-by-step analysis before beginning your campaign to make sure that the foundation is strong. Here is what you need to do to perform a step-by-step SEO analysis.

You should begin by checking the on-page optimization factors. There are several software options available in the market today including desktop as well as online versions. These bots will crawl your website and give you a detailed report on various aspects of on-page optimization.

It is essential for you to keep in mind that though there are good software bots that can tell you a lot about various on page optimization things, but you still need to take a close look at the website to figure out things that might have been missed by the bot. Also, no single solution is good at everything. So, make sure you use a variety of bots to crawl the website to figure out all the on-page optimization factors that might be affecting SEO.

Do not forget that Google has gone mobile first. So, when you’re crawling your website, ensure that it is being crawled as a mobile Google crawler and not the desktop crawler. The mobile version of your site is what is going to rank in the search engine result pages as this is being considered as the primary version. So, you need to find out any issues you might have with the mobile version of your website to make sure that all the on-page optimization factors are excellent.

Once you have dealt with all the on-page factors, you need to take care off page factors. The only vital elements that you need to take care of is the backlink analysis. You can check the existing metrics of a website with the help of Google Webmaster Tools or with the support of various software solutions. Most of the software solutions allow affordable subscriptions. These subscriptions will enable you to discover the backlinks of your competitors which can be extremely useful in case you want to copy backlinks of your competitors and zoom ahead.

Overall, a step-by-step SEO analysis typically involves checking for issues with various on page and off page optimization factors and taking corrective measures to optimize the website and obtain higher rankings in the search engine result pages.…