Effectively auditing your website for SEO can help to improve your ability to rank as high as possible within the search engine ranks. A site audit is necessarily a complete analysis of your website using factors that could determine your website’s ranking potential. The best way to audit your website is to hire a plastic surgeon SEO professional that knows exactly what to look for. However, there are different tips that you can use to do it on your own. In this article, we will go over some of the tips to perform a necessary SEO audit.
1. Website Speed and Accessibility
First and foremost, you need to make sure that your website is working correctly. You should look to see whether or not there are issues with loading on various devices. At the same time, you also want to be sure that your website is entirely accessible. You can do this by checking the XML sitemaps to ensure that your site has good accessibility. You want to submit your XML sitemap to your webmaster tools account.
2. On-Site Analysis
Another big thing that you want to be doing when you are trying to see whether or not your website is optimized correctly to rank as high as possible would be a complete on-site analysis. You should be looking at your site for page titles, image descriptions, image sizes, and more. Luckily, there are plenty of tools that you can use to quickly and accurately pinpoint on-site optimization issues that you might be dealing with.
3. Off-Page Analysis
Once you have corrected all of the issues that you might have encountered on-site, you will want to go off-site to see whether or not there is anything that you can do to improve your ranking potential. When you are doing this, you will be primarily looking at several things that can impact your trust factor that your website has. Therefore, you will be looking at social media links, referring domains, and more.
4. Keyword Analysis
Another big aspect that you want to focus on during your audit would be your keyword targeting. You want to do a thorough keyword analysis when you are looking to audit your website for SEO because the keywords that you are actively targeting can dictate what you rank for. Therefore, you should be doing a thorough keyword analysis to ensure that you are not missing out on potential keywords and to ensure that you are getting the best results from the keywords that you are already actively targeting.
There are plenty of different things that you can do to improve your SEO efforts. By following a lot of the tips above, you will be able to maximize your ranking potential. Consistently auditing your website time and time again will allow you to spot some critical issues that can be fixed to improve your SEO efforts as a whole. You want to conduct regular audits to ensure that you are not missing out on ranking potential.